To the devotees of hallyu, the time period given to the worldwide proliferation of Korean popular culture because the Nineteen Nineties, Netflix’s world takeover from Korea may have made full sense. Even earlier than as we speak’s ubiquitous Ok-pop teams like BTS and Blackpink dominated world streaming playlists, acts like Rain, 2NE1 and, after all, Psy, attracted worldwide consideration. Earlier than Bong Joon-Ho Parasite was Hollywood’s toast in 2020, Chan-Wook’s Park Vengeance trilogy, together with Oldboy, the competition circuit of the early ’00s was wonderful.
Squid recreationThe success of the current comes from the identical context, says Kang.
“In Korea, we have now a really well-established system the place cinemas and broadcast channels produce nice content material in a really aggressive atmosphere for many years, and the viewers expectation across the requirements of that content material is tremendous excessive. So for for a creator to be chosen to inform their story and be liked by the general public, they want to spend so much of thought and ensure the standard of manufacturing is nice, ”he says.
“It is just the start, that is the place we began. And so, we have now this perception in Korean content material that, ‘Okay, if you happen to make nice content material in Korea and it really works for the native viewers, then we have now an opportunity to make it huge.’ on the planet. “
Netflix’s funding, which topped $ 500 million final 12 months, has additionally completed its half.
“After we produce or license a present and put it on our service, we be sure that the unique imaginative and prescient of the creator is conveyed to the top customers. That is why we make investments a lot in dubbing and subtitling,” says Kang. “With out them you could possibly have all the largest content material from Korea, however it could solely be misplaced to the surface world.”
This 12 months Netflix is launching 25 new Korean collection, its greatest run up to now. Titles embody We’re all lifeless, a highschool zombie thriller that performs as an allegorical pulp COVID-19, and Juvenile Justice, a authorized drama set in a juvenile court docket.
“Typically folks ask,‘ Oh, there are such a lot of zombie tales, what new are you able to do? ’ he is ready to inform the story in a really completely different tone, “says Kang We’re all lifeless.
“Juvenile Justice “I’m certain that completely different nations have their very own socio-political issues across the crimes dedicated by the juvenile inhabitants,” he stated. historical past, and I feel this might be very related and have an effect on society in Korea. “
Different titles embody a Korean remake of the Spanish hit Cash Heist (The rock of cash) and Seoul Vibe, a movie during which “the adventures of a special-ops workforce happen towards the backdrop of the 1988 Seoul Olympics.”
Whereas Netflix’s most notable Korean hits – together with Squid Sport, Hellbound and Dolce Casa – targeted on darkish and enormous content material, the brand new slate indicators the decided push of the streamer in several genres.
“Historically, the Korean content material that traveled greatest outdoors of Korea was principally romantic comedy collection, so there’s an fascinating parallel between what was already occurring and what Netflix is doing,” says Kang.
“However we have now a really particular plan to broaden the kinds of content material we produce. We need to get the components proper; we’re not a linear channel, so we have to have a sure uniqueness and a few completely different shadows from what we have seen earlier than on TV.
For Australian viewers who’ve been capable of return to Korean Netflix content material as a respite from our business broadcasters ’obsession with actuality TV, the worldwide success of the Netflix Korea actuality present. Single’s Hell (an odd combination of Bachelor in Paradise and Survivor) additionally prompted the streamer to seek for extra scriptless prospects.
“It merely got here to our discover then [Single’s Inferno] it was going to be well-liked in Korea, however we had been very pleasantly stunned that it traveled so effectively outdoors of Korea. So we considered producing extra collection with no script, ”says Kang.
“Our focus is to current quite a lot of Korean creativity, not only a sure style or what we have already completed as a result of folks have completely different wants. Selection is what we go after.”
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