Mr Yum preparing for QR code ‘land seize’


Digital menu supplier Mr Yum brings its QR code-based platform to the US and the UK, backed by a brand new funding circle led by enterprise capital corporations TEN13 and AirTree Ventures.

The Melbourne-based startup, which permits customers to order meals and drinks utilizing QR codes in eating places, cafes and pubs, has secured $ 11 million in recent capital and is predicated on the continued adoption of QR codes within the worldwide, that customers really feel snug with the expertise used extensively to conduct contact tracing through the pandemic.

Kerry Osborn and Andrei Miulescu, co-founders of Mr Yum, at Serotonin EateryCredit score:Chris Hopkins

Kim Teo, government director of Yum, mentioned the worldwide growth was a “ground-breaking alternative” at a crucial level within the expertise’s adoption.

“We each launched [the US and the UK] on the similar time so it’s just a little loopy, however actually, actually a good time to make it into the underside of the cities which might be opening up and the nations which might be opening up after -CVID, ”he mentioned.

“The entire world is engaged on precisely the identical factor, six to 9 months after Australia … we had the sensation we had a window of alternative the place we wanted to take this.”

Ms. Teo mentioned she was certain the QR codes would prevail over beacon expertise in competitors for contactless ordering, which required much less {hardware} and was extra intuitive.

The executive director and co-founder of Mr. Yum Kim Teo.

The manager director and co-founder of Mr. Yum Kim Teo.

“We’ve actually tried in some locations that give each choices to the buyer, and nearly everybody simply scans the QR code,” he mentioned.

AirTree associate James Cameron mentioned Mr. Yum was one of many quickest rising startups the journey firm had ever labored with.


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