Luxurious jeweler Cartier challenges the pandemic to signal a flagship lease


The bottom ground constructing and pavilion was designed by FJMT architects and has 5 ranges of business and retail house, a rooftop bar and state-of-the-art gross sales warehouses.

The homeowners, Brookfield Properties and Oxford Make investments Property Companions (OIPP) have accomplished a $ 200 million transformation of the workplace tower and have created gross sales house within the nook of the occupied metropolis. It is going to be positioned in entrance of the Louis Vuitton retailer.

Danny Poljak, govt vp and co-head of Brookfield Properties, mentioned 388 George Road continues to set new benchmarks for Sydney’s CBD, and “we’re happy to now present an anchor level for the brand new space of luxurious metropolis gross sales ”.

“Cartier is likely one of the most prestigious luxurious manufacturers on the earth and realizes our imaginative and prescient for the retail house of this improvement.”

Alban du Mesnil, CEO of Cartier Oceania, mentioned the model’s arrival at this location continues the momentum of the not too long ago pedestrianized George Road, changing into a serious luxurious district in Sydney’s CBD.

“After having fun with a long-standing presence in Australia for over 45 years, the announcement of our new Oceania flagship marks an thrilling new chapter within the relationship between Cartier and Australians,” mentioned Mr du Mesnil.

At Cartier at 388 George Road is Sneakerboy, and the brand new IGA Romeo location.

Alex Alamsyah, companion and head of retail leasing at Knight Frank Australia launched and negotiated the Cartier deal at 388 George St Sydney, and mentioned there have been a number of different provides for “pre- and post-Covid luxurious retailers -19 “.

He mentioned that throughout the Sydney blockade final 12 months and a part of this 12 months, many sellers took the chance to safe main websites in Sydney CBD on leases of 10 years or much more.

Renders at 388 George Road, Sydney

“Robust manufacturers will survive and small impartial and weakly positioned names will likely be subjected to structural issues and, in some instances, even disappear,” Mr Alamsyah mentioned.

Zelaman-based Melaman Ainsworth, a gross sales specialist at Ainsworth Property, mentioned main retailers, notably luxurious ones, acknowledge the spectacular efficiency of their Melbourne boutiques, “and whereas the final two years haven’t been humorous, confidence in Melbourne’s luxurious market is much forward. of thoughts for a few of the world’s largest retail teams. ”


Nicole Quagliata, fund supervisor, OIPP, mentioned: “Cartier is a incredible addition to 388 George Road, and we’re excited to welcome this iconic luxurious model to its new flagship retailer.”

Leif Olson, director – head of Australian gross sales leasing at CBRE negotiated luxurious health retailer Peloton at 20 Martin Place, Sydney and mentioned the pandemic has proven that buyers are placing extra money into their well being and wellness.

Olson additionally rented the biggest Lululemon retailer within the southern hemisphere, as a part of the Brookfield Place improvement at Wynyard Station.

“Peloton is a good instance of know-how that retains individuals linked whereas staying lively,” Olson mentioned.

“New market entrants wish to this area for progress. We’re a secure and rising financial system that could be a protected place for retailers.”

He mentioned established manufacturers in Australia are rising because of the success on this market, many of those manufacturers are rising their footprint with the flagship shops alongside George Road.

Versace, Jimmy Choo, Michael Kors, Kate Spade, Aje Athletica, Piaget and Pandora are all mentioned to be coming to Westfield Sydney.


Please enter your comment!
Please enter your name here